With more than 700 million registered users at this point, Instagram’s impressive growth rate might even be said to be speeding up. For instance, the last hundred million users were added in just four months time. Previously, the hundred million before that took six months.
It is a fact that Instagram is one of the hottest trends in social media at the moment. It is very likely that they have copied a few features from Snapchat, and it certainly helps that they are owned by Facebook. However, it seems that nothing is going to slow down the rise on which Instagram now finds itself.
Of course, more users will be attracted to Instagram because it is constantly getting bigger and more popular. On the other hand, there are more artistic methods in storytelling, which has also been seen becoming more sophisticated. Self-expression of the creative sort seems to lean heavily on storytelling in Instagram, and because of this, many new features have been added to that aspect lately.
Face filters is an addition that has transformed taking selfies, giving you more control over what is posted. There is also a brand new way to post video segments – in reverse. Using the new Rewind feature, it is as easy to do as pushing a button.
Another big change is the fact that you will now be able to view stories sorted by hashtag and location. If someone uses a particular hashtag, for instance, and you do a search for that term, you will see a list of all those hashtags, whether you follow those people or not. This is a great way to explore things you are interested in and events happening right in your own back yard.
Ephemeral content such as story features are huge right now, admittedly. However, let us not forget the importance of more permanent content that can be posted on a regular basis. Stories are great for goofing off and having fun with friends, however, it is important to make milestones out of those events that you never want to forget. Things like graduations, weddings, the birth of children and more need to be recorded with pictures that will stand the test of time.
Instagram gives you the best of both worlds in relation to the ability to store numerous photo albums of our lives on Facebook, yet have fun with a variety of changes on Snapchat. This is why Instagram not only appeals to young people, but to every generation.